JAMAL & RICKY

CLOTHING BRAND

Jamal Johnson and Ricky Haze have come up with their clothing brand which has now been added to EAST fashion. this brand includes jumpers, trousers and hats. The brand was created to highlight the East end where both characters grew up. Jamal previously said "I am proud to say i grew up in East London however, action speak louder than word, so here you go a brand that represents the EAST."

TWO SO SIMILAR

These two young black boys have learnt to express themselves through music, but in addition moved on to fashion now they work with EAST to make sure that the place they grew up in never fades away or dies out.

" Remember don't be afraid to say who you are and what you represent we all grew up in different areas but that doesn't matter, you are the youngest in charge"